Furnace, make awesome.

Vital Organ Trio

sergio — Wed, 12 Jun 2013 15:52:10 +0000

The Vital Organ Trio is a 3-piece jazz bands from Chicago. The band consists of established Chicago musicians Ian Springer, Dan Bruce and Dan Murphy in search of a visual identity. This poster is the first step to establishing shapes, colors and moods for them.

Prime 8 Opening 2013

sergio — Wed, 12 Jun 2013 15:26:33 +0000

Cars + Billboards

sergio — Mon, 20 May 2013 19:23:35 +0000

Hanging On

sergio — Sat, 18 May 2013 17:17:34 +0000

Bridgeport Manor stills round 2

sergio — Fri, 10 May 2013 01:11:06 +0000

Some more stills from our shoot in April. Enjoy!

Bridgeport Manor production update

sergio — Thu, 18 Apr 2013 16:26:28 +0000

We couldn’t be happier to announce that 95% of the production is complete on our upcoming film for Bridgeport Manor. Brian J Wong joined us again to man a camera and help out on set. Check out the two preview stills below to get an idea of the mood and tone we were going after.

More posts coming next week filled with stills and one discussing shooting with ambient light. Stay tuned!

Gorilla Testimonial w/ Roy Rubin

sergio — Mon, 15 Apr 2013 14:58:10 +0000

A short testimonial from Roy Rubin on the partnership between Gorilla Group and Magento. See the HD version on vimeo!

Jaguar Land Rover 2013

sergio — Tue, 26 Mar 2013 01:58:29 +0000

In February 2013 I had the opportunity to work with Coat of Arms in making a video for Jaguar Land Rover at the 2013 Chicago Auto Show (CAS). Coat of Arms covered all pre and post-production while I worked with a small team to capture the event. The cars and exhibit were beautiful, it was up to us to maintain the high standards of Jaguar Land Rover with our coverage.

Working a live event can be difficult, it’s harder to control what is happening in each shot and you have to do your best to react under the circumstances. Luckily, the day was calm as we had access during the media session. We had time to plan out our shots, think about our edit and capture what we needed. Check out what we ended up with below.

PS. As much as I would have loved to shoot the shots of the Jaguar Land Rover cars in zooming through the hills, that was stock footage. One day!

Virtue Cider

sergio — Thu, 14 Mar 2013 04:33:28 +0000

Giving Craft Cider a Place

Virtue Cider is a Michigan–based craft cider company. Partnering with local family farms to find the highest quality heirloom apples, we produce ciders that combine old world farmhouse styles with modern craft fermentation and aging techniques.

Practice and Space was excited to work with Virtue Cider. Greg Hall’s and Stephen Schmakel’s commitment to craft, ethical practices, high quality product and their beautiful cider house were a perfect fit for the series.

Practice & Space Ep. 4 | Virtue Cider Premieres at Lincoln Hall

sergio — Fri, 08 Mar 2013 19:07:10 +0000

Post-production on Ep. 4 | Virtue Cider wrapped a couple of weeks back. I shared it with the team over at Virtue and they were very happy with it, so happy that they decided to premiere it at their 2012 RedStreak Harvest Celebration at Lincoln Hall on Wednesday, March 13th 7-9pm. The event is being put on by Virtue Cider & Time Out Chicago.

Tickets to the event are free/general admission but you need to RSVP on Time Out Chicago’s site, please do. Come have a glass of RedStreak and watch the newest episode of Practice & Space!